A team of sports junkies on a mission

Inmotion Sport is a group of sports mad individuals based in Covent Garden, London. We come from diverse backgrounds ranging from brand strategy & marketing, event production, software development, consumer exhibitions and athlete representation.

John Gladwin, an ex pro athlete and London Marathon Course Manager met Graham Anderson, a rugby playing PR man at nike in the mid ‘90’s. As head of the sales and marketing teams for the running and football categories, they worked alongside some of the world’s best athletes and clubs to deliver great marketing campaigns resulting in huge sales increases.

After launching niketown, the pair devised one of the great nike marketing campaigns: Run London. Over 130,000 Londoners have now been inspired to run a 10k.

Having formed a successful partnership, John & Graham founded Inmotion Sport Ltd with the aim of creating world class sports marketing campaigns and properties for brands, federations and consumers alike.

Joe Rafferty

Joe Rafferty joined InMotion in early 2009 as Commercial Director having gained invaluable experience across a variety of sales and marketing roles at Nike, adidas and Sunderland AFC.

During his time at adidas Joe was involved in the negotiation and activation of key sponsorship contracts for the brand, which included the agreement between adidas and UK Athletics, events such as the London Marathon, the adidas women’s challenge and athlete’s including Olympic, World and Commonwealth Champion Christine Ohuruogu.

Joe left adidas to take up a challenging role as Marketing Manager at Sunderland AFC, who had been newly promoted to the Barclay's Premier League. While at Sunderland Joe oversaw a re-branding of the Club and initiated and managed a successful licensing operation with a view to managing and expanding the Sunderland brand in key markets. Joe was also tasked with the recruitment and management of club sponsors which included Boylesports, Umbro, Allianz Insurance, Britannia Building Society, MBNA Credit Cards and the Co-operative Group.

Tony Barden

Tony Barden is a passionate events manager with 25 years experience. As well as organising events in the financial and sports sectors, Tony has organised exhibitions or exhibition stands worldwide including countries such as Azerbaijan, Brazil, South Africa, Netherlands, France and Dubai.

Having been a County standard athlete, Tony's passion is for Track & Field athletics and he regularly works with Fast Track's event management team on UK Athletics' televised events including the European Indoor Athletic Championships in 2007 and World Indoor Athletic Championships in 2003.

Patrick Heath

Patrick has 15 years experience designing, building and managing web based systems. He began his career programming Intranet, billing and GIS systems for MCI Worldcom, one of the worlds largest telecommunications companies. Following a contract at Oracle, Patrick was lead developer for UK based agency Liquid Light before moving into the sports arena. Patrick has created web applications for Channel 4, The BBC, Sony, Land Securities, Aviva and British Airways amongst others.

Patrick Specialises in high volume entry and CRM systems, online commerce and social networks, he can manage the development of bespoke systems in most major web related languages and integrate with any database platform and has created many of these systems from the ground up including an online entry system, an ecommerce platform and a Facebook style social networking site. Patrick has a broad knowledge of most related technologies such as SEO/M and common application API's as well as solid design skills.