Our Clients

	First InMotion Sport was appointed by First Group to develop an idea that engaged with both their customer and their employees. InMotion Sport developed The First Monster duathlon, a 120km bike and run relay around the banks of Loch Ness. Teams of four take part with each competitor completing one bike and one run leg. First buses ferry competitors from one leg to another and ensure the smooth running of the event. Now entering its third year, the event is well established within the adventure racing community. As well as developing the idea, InMotion Sport is responsible for all elements of event delivery from risk assessment to consumer fulfillment.
	Nike Throughout the sporting year, there are peaks and troughs in sporting activity, for example, playing tennis post-Wimbledon or joining a gym in January. Nike wanted to speak to one of these peaks: the London Marathon runners in their build up to the big race. So we organise a half marathon warm-up race for them. The Nike+ MK Half is held on the streets and cycle paths of Milton Keynes and is now firmly established as one of the best pre-London half marathons in the calendar Nike use this event to connect to their running market and have been most successful in doing so via database communication and on-site race day product sampling and retail. Nike have cited the Milton Keynes Half Marathon as an ideal marketing integration tool which has helped to drive their brand in the UK running market.
	Liverpool Echo Liverpool's number 1 evening newspaper, the Liverpool Echo, wanted to hold an event to raise money for their charity, Liverpool Unites. Liverpool Unites is a charity that is focused on eradicating gun and knife crime on the streets of the City. Started in the wake of the Rhys Jones tragedy, we worked with the Echo to devise a run that would galvanize the city. The ‘Liverpool Unites Run for Rhys' was born and held for the first time in September 2008. We were involved at every level from designing the website www.greatpurplerun.co.uk, collateral, taking the entries through our own online entry system, and organising the event. The family event was a great success and saw all competitors walk or run in the purple colours of the charity – purple being a blend of the reds and blues of Liverpool's two great football teams. The event will be called the ‘Liverpool Unites Purple Run' in 2009, and we are sure that it will promote the good work of the Echo and raise a lot of money for their great cause.
	Aviva (Norwich Union) Aviva are the fifth largest insurance company in the world and the largest in the UK. Norwich Union's generosity in their support of the GB athletics team is probably unsurpassed in the world of sport's sponsorship but they thought, ‘what about offering their customers a chance to compete in an athletic event?' The problem was that they weren't quite sure what that event could be. We devised the Norwich Union City v City event; a race where people run as an individual over the classic 10k distance but compete as a team in a nationwide relay. The teams would be cities - London v Liverpool v Glasgow. This battle of the fittest city started in London's Greenwich Park. Denise Van Outen started the relay and satellite TV beamed the event to the other cities who watched on a big screen. The winner crossed the finish line in London handing over the virtual baton and starting the Liverpool event. Ricky Tomlinson, set the Liverpudlians off on their 10k which ran through the Mersey Tunnel. The battle continued as Liverpool's winner started the final race in Glasgow. Gail Porter began this race with included Scotland's finest, Liz McColgan. Runners logged on to the website post-event to find a whole host of results about themselves and their team. Team results were calculated on the average time per individual per city. Glasgow reigned supreme. Inmotion devised the concept, the website, built the entry and results system, then organised the three races. Norwich Union were so happy with City v City, they then held their own staff events which we organised on their behalf – although we suspect the great turnout was due to the hog roast and free bar afterwards!
	Adidas Adidas sought to strengthen their relationship with runners and specialist retailers. Inmotion Sport devised the adidas Trial Programme: a nationwide programme devised to get the right trainers on feet of the right runners and gym users. Incorporating the adidas footscan gait analysis technology ensured that every runner received incredible service, learnt something about themselves and knew that the shoes recommended would be the right ones for them now and in the future. The programme drove people in to the stores, and the gyms and companies loved the concept as they were seen to be offering a fantastic service to their employees and clients for free. Result? Adidas sales increased as did the consumer's mindset towards adidas and their running shoes.
	British Olympic Association / McDonalds The Olympic Day Run was launched in 1987, by the IOC's Sport for All Commission, with the aim of encouraging mass participation in sport, by men, women and children from all corners of the world and all walks of life, regardless of athletic ability. McDonald's has been the exclusive sponsor of the Olympic Day Run since 2003. The UK's Olympic Day Run was held at Chessington World of Adventures, in Surrey. McDonald's chose to focus the run on a family audience, with Happy Meal customers and their parents being the target audience. This meant that children were typically between the ages of 4 and 12. Parents were required to accompany the children from a safety perspective, but also to promote a healthy and active family lifestyle. Inmotion Sport worked alongside the British Olympic Association and McDonalds to stage this wonderful event for the whole family. We were responsible for the event planning and for execution on the day itself.